Google My Business (GMB) is a valuable tool for businesses to manage their online presence and interact with customers. While I can provide general information about GMB, I’m not able to provide real-time updates on specific experts or individuals currently offering advice in this field as my last update was in September 2021. However, I can offer you some insights into what a GMB expert might typically offer in terms of business advice:
Optimizing GMB Listing:
Experts can guide businesses in creating and optimizing their GMB listings, ensuring accurate and up-to-date information, such as business hours, location, contact details, and services/products offered.
Experts can help businesses select the most relevant categories for their GMB listing to ensure it appears in relevant searches.
Reviews and Reputation Management:
Managing and responding to customer reviews is crucial. Experts can provide strategies for engaging with customers, addressing negative reviews, and encouraging positive feedback.
Photos and Videos:
GMB experts can advise on the importance of high-quality images and videos that showcase the business, products, and services.
Regularly creating posts on GMB can keep customers informed about promotions, events, and updates. Experts can guide businesses on crafting effective posts.
Monitoring and responding to customer questions on the GMB listing can enhance customer engagement and provide helpful information.
Insights and Analytics:
GMB provides insights into how customers are finding and interacting with the listing. Experts can help interpret this data and adjust strategies accordingly.
Optimizing GMB can improve local search visibility. Experts can provide guidance on local SEO strategies to help the business rank higher in relevant searches.
Attributes and Special Features: GMB has various features like booking appointments, adding attributes (e.g., “Women-led” or “Outdoor seating”), and more. Experts can advise on utilizing these features effectively.
Multiple Locations: For businesses with multiple locations, experts can help set up and manage a consistent GMB presence across all locations.
Google Ads Integration: GMB can be integrated with Google Ads for better visibility. Experts can guide businesses on leveraging this integration.
GMB Website: Experts can help create a simple website using GMB tools, which can be beneficial for small businesses without a dedicated website.
When seeking GMB advice, consider looking for experts with a track record of helping businesses improve their online visibility and customer engagement. You can search online for digital marketing agencies, SEO experts, or consultants who specialize in GMB optimization. Reading reviews, checking their portfolio, and having an initial consultation can help you determine if they are a good fit for your business needs.